Our assignment was to help Barack Obama win the Presidency of the United States, by helping him motivate critical swing voter blocks in a battleground state. The key to winning the election was winning Florida. And the key to winning Florida was swinging the elderly Jewish Vote.
So we created an online grassroots movement to get Jewish grandchildren to educate their grandparents about Obama. Our solution consisted of a community a viral film hosted by Sarah Silverman, a re-designed JewsVote.org, Great Schlep Facebook groups and heaps of Great Schlep-branded merchandise.
One Club Best of the Digital Decade Nomination / Cannes Gold Direct Lion / D&AD Black & Integrated Pencil / One Show Interactive Gold / Webby