When Spotify launched in 2008, they didn’t just create another streaming music service. They created an entirely new model for music. One that pays an artist every single time their music is played, taking the pressure off of bands to constantly churn out radio singles and commercial albums. And one that allows fans to listen to any song, anywhere, on anything.
Spotify isn’t just another music site, it’s a company created for music. And the more people that use Spotify, the more that artists, their fans and music benefit. (Droga5)
Top stylists can't tell the difference between top salon brands and Suave Professionals. Can you? (Droga5)
FWA SOTD Award
Spotify's new +Follow feature lets bands and their fans get closer than ever. The problem is, neither even know it exists.
So to launch this new service, we put one of the world's biggest bands on the Internet's biggest stage and let the whole world actually follow them for 24 hours straight.
And, in the process, we created an 18-minute long documentary that gives you a rare glimpse into what it's like to be rockstar for the 23 hours they aren't on stage. (Droga5)
E-Commerence on a whole new level. With the BFD (Big Fantastic Deal) you got a large pizza, any crust with any number of toppings for $10.99. Use the BFD Builder to instantly create your dream pizza. Even name your BFD and register it along with other creations for others to order. Checkout and track your pie. You Got 30 Minutes. (CP+B)
The BFD Builder lived on as the standard way users currently build their pizzas on dominos.com.
One Show Interactive Gold / Cannes Silver Cyber Lion / Clio Silver / Creativity Top 5
Random covers, posters, logos and marks recently created.
Why cause a fright when you can have fun instead? Puma, The UN and Cameroon Lions player Samuel Eto'o band together in this humorous print and outdoor effort celebrating the 2010 Year of Biodiversity. (Droga5)
Tony Hawk Shred
A group of kids shred up their living room with Tony Hawk Shred. (Droga5 / Academy Films)
Tony Hawk Ride
Tony Hawk performs the perfect ride with his new skateboard controller. (Droga5 / Smuggler)
In the spirit of the 2012 Olympic games, vitamin water partnered with international superstar Jessie J to create a first-of- it’s-kind music video game. The game featured Jessie J’s music video for her single ‘Laserlight,’ and allowed fans to see exclusive footage, collect rewards, and even win concert tickets.
Players logged on through Facebook to watch the video, and were automatically thrown into a game of 6 players from around the world. At unexpected intervals the Laserlight video paused, objects appeared on-screen, and players would rush to hover their mouse over the objects to ‘claim’ them. The player who failed to claim an object was dropped out of the game, with the option of watching the rest of the video or playing again.
The winner from every game of musical chairs got to watch an exclusive ending to the Laserlight’ video, and was thrown into a draw to win tickets to Jessie J’s concert in London. The way players performed during the game also led to badges and coupons. A player who snatched up the final object during a play might win a defense badge, which could be redeemed instore for free vitaminwater.
Musical chairs was available in 20 countries and translated into 6 languages. (Droga5)
Our assignment was to help Barack Obama win the Presidency of the United States, by helping him motivate critical swing voter blocks in a battleground state. The key to winning the election was winning Florida. And the key to winning Florida was swinging the elderly Jewish Vote.
So we created an online grassroots movement to get Jewish grandchildren to educate their grandparents about Obama. Our solution consisted of a community a viral film hosted by Sarah Silverman, a re-designed JewsVote.org, Great Schlep Facebook groups and heaps of Great Schlep-branded merchandise.
One Club Best of the Digital Decade Nomination / Cannes Gold Direct Lion / D&AD Black & Integrated Pencil / One Show Interactive Gold / Webby
Vitaminwater is hydration, only better. As official sponsors for the 2012 London Olympic Games, what better way to bring this to life than to make games, only better. The OOH campaign is all about taking familiar Olympic games and putting a fun, surprising and noncompetitive twist to them—long jump becomes a couple jumping into a lake, track cycling becomes a casual bike ride, and so on.
The Pizza Tracker keeps you up to date on the status of your order from the moment it's prepared to the second it leaves the store for delivery. (CP+B)
One Club Best of the Digital Decade Nomination / One Show Interactive Gold / Cannes Silver Cyber Lion / Clio Silver / Creativity Top 5
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about turning life into sport and the SS13 campaign honoros the gear that make it all possible. (Droga5)
Fuseproject just announced the release of Puma's Clever Little Bag to replace the brand's shoeboxes, kicking off Puma's next phase in its sustainability program.
The bag uses 65% less cardboard than the typical shoebox. Created out of non-woven mesh, the recyclable material requires less work and creates less waste. It has no laminated printing and no tissue paper, it takes up less space than boxes and also weighs less when shipping. It can also can serve as a replacement to the retail bag. According to fuseproject, all of this will result in Puma's reduction in water, energy and diesel consumption from manufacturing by more than 60% a year.
Finally, a retail site with sea urchins, potted cacti and a girl who'll strip for you. Unlock all the surprises as you weigh the everyday against the 173 gram Puma Lift. (Droga5 / Firstborn)
FWA SOTD Award / Communication Arts / WMA Web Award / OMMA Award / W3 / How Interactive Magazine
An independent label based in New York.
Design obsessed and inspired by anything with two wheels, God & Famous services the track/fixed gear and cycling community with wearable goods, headwear and other oddities with a detailed eye and a taste for functionality.
We were asked to spread the word among parents that PDFA can make it easier to talk to their kids about drugs. Research showed that today's parents still feel serious anxiety about the subject, so we created a lighthearted campaign to break the tension, under the tagline "You don't have to sound like your parents." (Razorfish)
Branding and visual identity development for social startup Meeps.
Running is endangered. You might find this hard to believe. After all, the number of entrants in your local 10K is surely on the rise, and every Saturday the park is packed with people prancing around in brand new trainers, trying to nurture their chi or look good for their wedding or whatever. Unfortunately, few if any of them are running. They're jogging, a half-hearted fore-aft movement of the legs that, mechanics aside, has about as much in common with running as billiards. And with all the jogging going on out there, actual runners are an increasingly rare breed. (CP+B)
Practically all you need to get into a Volkswagen is your signature. See what your signature says about you with the Sign-THEN-Drive Handwriting Analyzer. Extensions include logo, micro-site, and banners (CP+B)
I draw from time to time.
A simple and rewarding internal badging system for Domino's employees to proudly wear their hard work on their sleeves. Literally. (CP+B)
Complete site re-design of Dominos.com to align with a new brand positioning of "Masters of Delivery". Domino's was the first to invent pizza delivery and now they're claiming the title that's rightfully theirs. You Got 30 Minutes. (CP+B)