In the spirit of the 2012 Olympic games, vitamin water partnered with international superstar Jessie J to create a first-of- it’s-kind music video game. The game featured Jessie J’s music video for her single ‘Laserlight,’ and allowed fans to see exclusive footage, collect rewards, and even win concert tickets.
Players logged on through Facebook to watch the video, and were automatically thrown into a game of 6 players from around the world. At unexpected intervals the Laserlight video paused, objects appeared on-screen, and players would rush to hover their mouse over the objects to ‘claim’ them. The player who failed to claim an object was dropped out of the game, with the option of watching the rest of the video or playing again.
The winner from every game of musical chairs got to watch an exclusive ending to the Laserlight’ video, and was thrown into a draw to win tickets to Jessie J’s concert in London. The way players performed during the game also led to badges and coupons. A player who snatched up the final object during a play might win a defense badge, which could be redeemed instore for free vitaminwater.
Musical chairs was available in 20 countries and translated into 6 languages. (Droga5)
